Our History

Brink Records was founded by Drew Little and Grace Garvin Little. It is the culmination of decades of work helping independent musicians deal with the rapidly changing and increasingly challenging  music industry landscape.

Drew started as a club & showcase promoter and artists’ agent in 1987, while still in high school. In 1992 he met Grace Garvin and within the year they had founded PMS Records, a seminal east coast punk and alternative label. At PMS, Grace and Drew worked with nearly 40 different east coast indie artists from New Jersey to Florida. They provided a full range of services including not just record production but media relations, booking, and distribution. PMS artists received radio and print coverage across the U.S, and in several other countries, as well as interest from a host of major labels. The artists that appeared on PMS’s compilation albums were compared favorably in the press to the biggest names in alternative music, received airplay on legendary radio programs, and were booked on the tours of some of the biggest national and regional acts of the day. The success of PMS in getting worthy music out to the world was the natural product of the artists’ extraordinary talent and the exceptional advocacy of the PMS crew.

After 12 years Grace and Drew continued their careers in other industries, in marketing and management respectively, but also continued to help a select group of clients and friends with their music careers, working mostly in the creation of marketing materials & strategy and media placement. The couple remained active in indie music as they built a life, family, and rewarding careers together.

In 2011, they returned their focus to the music industry out of a desire to address the challenges artists face from the exploitative nature of many music technology platforms. Grace and Drew founded true-indie.com. This platform went live in 2012 with the goal of using technology to give artists more control of their careers and finances. It was used by bands ranging from top indie artists to garage bands around the world and reached over 4 million users in 37 countries before being taken down at the end of 2013 for re-tooling. Due to unforeseen personal challenges faced by the Little family the re-design and re-launch of true-indie was delayed but we are exploring options to re-launch the site.

While true-indie was not an immediate financial success, it, like PMS, achieved it’s goal of connecting indie artists with significantly larger audiences. It also served as a proving ground for ideas and strategies that are used by Brink Records today and gave our leadership team invaluable experience and knowledge that we put to work for our artists.


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